Is your company still toiling over what their Mobile Strategy should be? The longer you wait to have a Mobile Strategy, the harder it will be to recoup the market share lost to your competitors that do. Here are some facts that may help guide what direction you should be heading with a Mobile Strategy. Share and Enjoy...
There are 5.9 billion mobile subscribers (that's 87 percent of the world population). Growth is led by China and India, which now account for over 30 percent of world subscribers.
Mobile devices sales rose in 2010, with smartphones showing strongest growth, IDC: 1388.2 million handsets were sold in 2010, up 18.5 percent compared with 2009.
Mobile Strategy – Think iPhone is a must? Think again.
Nokia remains number one in both smartphones and mobile phones, but Android is expected to become the top OS for new smartphones in 2011.
Feature phones sales (let alone ownership) still outnumber smartphones 4:1. If your mobile strategy doesn’t include feature phones, it doesn’t include most of your customers.
Apple receives far more publicity than any other mobile-phone manufacturer, but on the world stage it is still a pretty small player (though fast-growing). Before media hype lulls you into focusing your marketing/development budget on the Apple platform exclusively, consider this: 96.5 percent of mobile users don’t have one – mostly they use Nokia or Samsung; and even among smartphone users 84 percent don’t have an Apple.
Android number one smartphone operating system in 2011.
Gartner (April 2011): Predicts 468 million will be sold in 2011, that’s a 57.7 percent increase from 2010. Of those phones, 38.5 percent will be powered by the Android operating system. By 2015, 631 million smartphones will be sold, approaching half of those will be Android.
IDC (March 2011): Predicts 450 million will be sold in 2011, that’s a 49.2 percent increase from 2010. Of those phones, 39.5 percent will be powered by the Android operating system.
Both Gartner and IDC expect to see Symbian nose dive following Nokia’s decision to dump its smartphone operating system in favor of Microsoft’s Windows Phone. Windows phone shows strong growth, but considerably less market share than Symbian enjoyed to 2010.
Who is the Goliath Provider?Top mobile network operator for subscribers and revenues is China Mobile; for average revenue per user is 3UK; for lowest monthly churn is NTT DOCOMO Japan; and for proportion of revenues from data is Smart Philippines.
There are now 1.2 billion mobile Web users worldwide, based on the latest stats for active mobile-broadband subscriptions worldwide; Asia is top region.
Mobile Marketing, Worth it?Mobile ad spend worldwide is predicted to be US$3.3 billion in 2011 sky rocketing to $20.6 billion in 2015, driven by search ads and local ads. In the US over half of U.S. mobile ad spending is local. Asia – Japan particularly – continues to dominate global mobile ad spend.
What do consumers use their mobiles for?
Japanese consumers are still more advanced in mobile behavior, using mobile Web, apps and email more, but US or Europeans text and play more games. Most popular mobile destinations are news and information, weather reports, social networking, search and maps. In all countries surveyed more consumers used their browser than apps and only a minority will use Web or apps exclusively.
US consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music.
Sources:
So “Once more unto the breach, dear friends, once more;”
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About Rick Ricker
An IT professional with over 20 years experience in Information Security, wireless broadband, network and Infrastructure design, development, and support.
For more information, contact Rick at (800) 333-8394 x 689
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